Privacy Policy and Data Protection

Privacy Policy

1. Overview

This Privacy Policy explains how Expertia Naturals Ltd (“we”, “our”, or “us”) collects, uses, stores, and protects your personal data when you use our website or purchase our products. We are committed to protecting the confidentiality, accuracy, and integrity of your personal data and to processing it in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable UK data protection laws.

2. Data Controller

Expertia Naturals Ltd

Registered address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Email: info@expertianaturals.co.uk

3. Purposes and Legal Basis of Processing

We process personal data only where permitted by law and only for specified purposes. Depending on the context, processing is based on one or more of the following legal grounds under Article 6 UK GDPR:

  • Contract performance (Art. 6(1)(b)) – to process and fulfil orders, manage accounts, deliver products, and provide customer support;

  • Consent (Art. 6(1)(a)) – for marketing communications, newsletters, and non-essential cookies;

  • Legitimate interests (Art. 6(1)(f)) – to operate, improve, and secure our website, prevent fraud, and promote our business; and

  • Legal obligation (Art. 6(1)(c)) – where required by applicable law.

4. Categories of Personal Data

Depending on your interaction with us, we may process the following categories of personal data:

  • identity and contact details (name, email address, postal address, telephone number);

  • account and order information;

  • payment-related data (processed securely by payment providers);

  • communications with us;

  • technical and usage data (IP address, browser type, device information);

  • marketing preferences.

5. Recipients of Personal Data

We only share personal data where necessary and on a lawful basis. Recipients may include:

  • service providers who support website hosting, payment processing, delivery, IT, marketing, and analytics;

  • professional advisers (e.g. legal or accounting) where required;

  • public authorities or regulators where disclosure is required by law.

All third parties are required to process personal data securely and in accordance with applicable data protection laws.

6. International Data Transfers

Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, including adequacy regulations, standard contractual clauses, or other lawful transfer mechanisms recognised under UK GDPR.

7. Storage and Retention

We retain personal data only for as long as necessary for the purposes for which it was collected or as required by law. Personal data will be deleted or anonymised once it is no longer required, unless retention is necessary to comply with legal obligations or to establish, exercise, or defend legal claims.

8. Your Rights

You have the following rights under UK GDPR:

 

  • the right to access your personal data;

  • the right to rectify inaccurate or incomplete data;

  • the right to request erasure of your data;

  • the right to restrict processing;

  • the right to data portability;

  • the right to object to processing based on legitimate interests or direct marketing;

  • the right to withdraw consent at any time, where processing is based on consent.

To exercise these rights, please contact us at info@expertianaturals.co.uk.

9. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

10. Cookies and Web Technologies

We use cookies and similar technologies to operate our website, analyse performance, and support marketing activities. Non-essential cookies are used only with your consent, which can be managed via our cookie banner or settings. Further details are available in our Cookie Policy.

11. Contact Communications

If you contact us by email or through contact forms, we will process your personal data to respond to your enquiry or to take steps prior to entering into a contract, based on legitimate interests or contract performance.

12. Marketing Communications

Where you have opted in, we may send you marketing communications about our products and services. You may withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.

13. External Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those websites and encourage you to review their privacy policies before providing personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and will take effect from the date of publication.

15. Last Updated

September 2025